I have been in the online marketing arsenal for around 10 years. While I started, I was not aware of these tools and also it’s hard to find such gatherings. It was all distributed out individually. Over the years as and when the need arises, I tend to research and find these tools. To save your time and efforts, here I am accumulating the popular as well as the essential tools for online marketing here. So, save this collection of DIY digital marketing tools to your space or drive to access easily.
The DIY digital marketing tools list include both free and premium tools. With the intention of helping both the startups and the probloggers, we did so. You will find these tools more useful to optimize your SEO and promote your business digitally. Don’t panic, all the tools I use and proposed here are simple and easy to get started. No worries.
List of DIY Digital Marketing Tools That You Need
However, I am categorizing the tools that fit well in different modules of digital marketing. You might or not be familiar or even heard of some of the tools. But, each one of these DIY digital marketing tools is worth using to streamline your digital marketing campaigns.
Contents
- List of DIY Digital Marketing Tools That You Need
- Digital Marketing Tools Recommended By Internet Marketing Experts
- Web Designing
- Web Hosting
- WordPress Hosting
- WordPress Themes
- WordPress Page Builders
- SEO & Blogging
- Keyword Research Tools
- Backlinks
- Content Creation
- Email Marketing
- Social Media Marketing
- Outreach Tools
- Project Management
- Free Chrome Add-ons
- WordPress Plug-ins
- Page Speed Check
- Analytics Tools
- Photo Editing Tools
- Stock Images
Digital Marketing Tools Recommended By Internet Marketing Experts
Indeed, I personally use and recommend most of the DIY Digital Marketing tools listed here. Under each category, you will get hundreds of tools in the market. But, how do you rate those tools before buying? It will be quite overwhelming though. However, you cannot buy each tool and test it. Indeed, your investment will go useless. Also, its all scattered. Hence, I am preparing this list of DIY digital marketing tools for you to worth your money and time.
Web Designing
The free and open source content management system to design awesome websites and blogs of your choice. It has a massive community developing WordPress themes and plug-ins to enhance your website appearance and functionalities.
Web Hosting
BlueHost
Bluehost is one of the beginner-friendly but also reliable hosting services available at an affordable cost. Also, the recommended hosting by the WordPress community that offers unlimited bandwidth, email hosting, and much more features.
SiteGround
One of the most popular and recommended web hosting solution for blogs and websites with ensured performance. Technically monitoring the sites hosted on SiteGround and other hosting servers, the former is ones are top-notch.
A2 Hosting
If you are a web designing agency or webmaster managing multiple sites, A2 hosting would be a perfect one. One of the best developer-friendly hosting that supports most of the coding languages. Indeed, host your sites on the A2 hosting fast servers blindly.
FastComet
If you are looking for an affordable hosting solution but also great in offering reliable services with abundant features, then go with FastComet. It offers more freebies like SSL, domain transfer, domain for one year, CloudFlare CDN. Above all, your renewal charges will remain the same forever. So, no sneaky renewal prices.
WordPress Hosting
WP Engine
The fast, reliable and secure for Managed WordPress hosting. Purchasing a WP Engine hosting plan, you will get instant access to the Genesis framework and entire StudioPress themes. Also, free CDN, global edger security and 24/7 dedicated support and even more.
WPX Hosting
The fastest hosting solution for the WordPress sites ensuring blazing loading speed and highly secured environment. Also, you will get free supplements like SSL, unlimited email accounts, DDoS protection, and unlimited site migrations for free, etc.
LiquidWeb
Fully managed WordPress hosting solutions that have dedicated a team to help choose your right plan and provide your extensive support round the clock. Not only prominent for web hosting but also for email, CRM hosting, etc.
WordPress Themes
Genesis/StudioPress (Premium)
Genesis framework is tailored for performance and fast loading of the websites. With the combo of Genesis framework and StudioPress themes, you are likely to build appealing as well as high-performing sites.
GeneratePress (Free & Premium)
The lightest and fastest WordPress theme that is easy to get started even with no coding skills. Also, the free theme that comes with massive features. Buying its GP Premium, you are indeed extending the features to design unlimited websites.
Astra (Free & Premium)
The free alternative to GeneratePress theme with enormous customization options. Astra integrates with most of the popular plug-ins and other tools like LearnDash, LifterLMS, WooCommerce and page builders like Beaver Builder, Elementor, etc.
WordPress Page Builders
Elementor Page Builder (Free & Premium)
One of the popular and simple-to-use WordPress page builders that offers drag-drop features and intuitive pre-designed templates, 90+ widgets, responsive editing, etc. Using Elementor Pro, indeed, it’s now become easier to build conversion-focused e-commerce sites.
Thrive Architect (Premium)
Yet another powerful WordPress page builder with instant drag & drop editor, 200+ landing page templates, more conversion elements, etc. Instead of using individual plug0ins for multiple needs, thrive Themes and its products will do since they are conversion-focused.
Divi Page Builder
The advanced visual WordPress builder that is more flexible to design stunning websites. The unique features of Divi include inline text editing, true visual editing, options to divide shapes, layouts and add effects as you like. Also, it ensures full integration with most of the popular plug-ins like WooCommerce and the best choice for creating landing pages, forms, blogs, galleries, etc.
SEO & Blogging
SEMRush (Free & Premium)
SEMRush is yet another powerful but easy to use SEO tool effective for marketing and PPC campaigns. Especially, the tool is best for keyword research preferable by both the beginners and experts bloggers.
SEO PowerSuite (Free & Premium)
The comprehensive SEO tool with 4 different modules to handle entire SEO tasks like website auditing, rank tracking, keyword research, backlink analysis, link building, competitors analysis, and reporting.
Serpstat (Premium)
The ultimate growth hacking tool for your SEO, PPC, and content marketing campaigns. Indeed, you are likely to handle entire SEO tasks seamlessly.
Ahrefs (Premium)
The powerful SEO tool to spy the competitor’s keywords and backlinks. Ahrefs have neat and simple GUI but with extensive features and filters to get the most accurate and updated results.
Keyword Research Tools
LSI Graph (Free)
As you cannot stuff your content with focus keyword, you are supposed to go for Latent Semantic Indexing (LSI) or related keywords. LSI Graph is a free LSI keyword generator for all your SEO and paid marketing campaigns.
LongTailPro (Premium)
The most powerful tool to research and analyze the keywords to stick to the most potential and profitable keywords. With more keyword metrics, the tool helps you to decide upon your long tail main keyword to improve the ranking capabilities.
Answer The Public (Free)
The free web platform to help you with visual keyword research and content analysis. By its auto-suggest results, you can understand how your target users will search for a topic in Google with different perspectives.
UBER Suggest (Free)
Another SEO tool to generate keyword ideas for an effective content marketing strategy. Being the latest tool, it often gets maturity in some aspects. Indeed, it can help you with domain overview, top SEO pages with amazing content, keyword suggestions, content ideas, and backlink data.
Google Keyword Planner (Free)
The user-friendly keyword research tool by Google to find the right keywords for your Google ads campaigns and SEO too. Moreover, it’s 100% free to use just with a Google account. Get keyword ideas to reach people searching for your product or service. Also, know the search volume, historical data of the specific keyword, and keyword forecast how capable it is to rank against a certain search query.
Keyword Tool (Free)
Indeed, Keyword Tool is the best free alternative to Google keyword planner. You can also check the keyword metrics and potential in the specific location of your choice.
Keyword Tool Dominator (Free & Premium)
Among these DIY digital marketing tools, Keyword Tool Dominator is an exclusive keyword research tool for Amazon affiliate blogs or sites. The tool fetches the long tail keywords from the Amazon autocomplete search database and gets you the most potential keywords.
Backlinks
LinksManagement (Premium)
The reliable link building services to get 100% safe, quality and authority backlinks naturally. You have full control over the site’s URL, DA & PA of the destination URL, and more. Just within a few clicks gain natural backlinks on real blogs or sites rather PBN sites.
Screaming Frog (Free & Premium)
The desktop tool that crawls your website images, links, CSS, scripts, and other built-in apps in the SEO perspective and identifies if any issues found. So, you can fix it and improve the SEO performance of your website.
Siteliner (Free)
The free tool to explore your website to identify the content duplication, broken links, internal page ranks, redirections, and even more. The tool analyzes your every individual page and reports you.
Google Disavow Tool (Free)
As you conduct a backlink audit on your website and notice if any bad backlinks, you will have to remove those links. Firstly, request website owner to remove those spam or low-quality backlinks via outreaching. If not removed, then submit a file using the Google disavow tool to notify Google not to consider those bad backlinks while evaluating your link profile.
Content Creation
Grammarly (Free & Premium)
The leading English writing assistant tool that checks your piece of content for typical to complex spelling, grammatical, punctuation, writing style issues and even more. So, it helps you with vocabulary enhancement module and detailed suggestions and reporting features improving writing skills. Make your content original with Grammarly Plagiarism Checker.
CopyScape (Free & Premium)
The web-based plagiarism checker service to protect your content from content stealers or thief. You can simply feed the page or site URL to check if the content is original or not.
Google Trends (Free)
The website that analyzes the popularity of the search queries in Google search. You may use this to know which topic in your niche is trending among the people.
BuzzSumo (Free & Premium)
Using this tool, you may understand the social engagement of any specific topic you are about to write. Also, get content ideas and know how capable it is to attract backlinks.
Email Marketing
MailChimp (Free & Premium)
The free email marketing software that allows you to draft and send personalized emails to 2,000 subscribers. The readily available opt-in forms are awesome to kick off and attract website visitors to subscribe to growing your email list. Also, the tool comes with more advanced features like Auto-responders, A/B testing, email segmentation, etc.
GetResponse (Premium)
Yet another free email marketing service that ensures full integration with more 3rd party tools. With features like an auto funnel, autoresponder, and awesome landing page creator, you are likely to go for it.
MailerLite (Free & Premium)
The easy-to-use email marketing solution with extensive 24/7 support. Its integration with other tools enables you to enhance your email marketing campaigns and list building.
Social Media Marketing
Awario (Free & Premium)
The newest but fast invading social media monitoring tool that helps you manage your social media mentions and posting under a single roof. Also, get noticed with the mentions about your brand, or niche anywhere happens over the web.
HootSuite (Free & Premium)
Free social media monitoring tools for individuals to handle multiple social media platforms. It’s premium plan lets you schedule your posts, approve messages inline, and generating custom reports. The tool of choice to grow your social media followers and to be round the clock.
Buffer (Free & Premium)
Buffer is yet social media management software that lets its users schedule posts on Facebook, Instagram, Twitter, and LinkedIn. And also to analyze the engagement and reporting to the admin.
Outreach Tools
Ninja Outreach (Premium)
The perfect tool to streamline your blogger outreach and influencer marketing campaigns. The tool comes with extensive features to find business leads, top influencers, and their contact email addresses within the tool. You will find it easy to automate your outreach campaigns and manage even big projects seamlessly.
MailShake (Premium)
Indeed, the better alternative outreach tool to Ninja Outreach. The tool lets you access to plenty of appealing and proven email templates for content promotions, lead generation, etc. As you compose your choice of emails, you will expert’s advice to improve the quality of your text that gets more engagement.
Project Management
Notepad ++ (Free)
Basically, Notepad ++ is a code editor. But, I use it as an alternative to the Notepad since it has more additional features. The multi-document tab interface and its minimalist GUI attract me to use it. Also, it is available for free.
WunderList (Free)
Wunderlist is a free web-based task management application that allows the user to access from tablets, smartphones, computers or even smartwatches. You can set alerts, schedule or assign tasks to the team, or anything.
Google Drive (Free)
Google drive is one of the most popular free task management tool and data savers. You can easily integrate your data and documents to other 3rd party tools for smoother project handling.
EverNote (Free &Premium)
The web-based task management tool to capture and prioritize your ideas, tasks, and to-do list. You can even take screenshots of any web page and add it to your EverNote account. The tool is smarter enough to even scan for handwritten text, and photos of whiteboards, etc.
Slack (Free & Premium)
Slack is one of the cloud-based team collaboration and project management tool. You can access the tool via mobile or desktop to interact with your team and coordinate their works.
Free Chrome Add-ons
The free Chrome extension to run through your web page and spot the broken links, if any. The tool finds entire links on a web page, checks and notifies you about the valid and broken links among them.
This Chrome extension is to highlight or outline the nofollow links on a web page including the linked images. Among the other DIY digital marketing tools, as an SEO’s, it’s obvious to have this add-on installed.
One of the web-based leading solution to find and verify email ids of any business. Search for a website and click on the add-on to find the major email format they use and the email id’s available publicly over the web.
Whenever you enter a keyword in the Google search box, the add-on displays the monthly search volume, CPC value and the competition of the specific keyword to understand the keyword potential to rank for.
To stay safe while browsing over the internet and to have access to the geo-restricted content with different proxies, this proxy Chrome extension would help you.
MOZ is one of the popular SEO tools and it’s one of the site metrics DA is familiar with the SEO’s, online marketers and bloggers. Installing the MOZ Chrome extension, you can access its free toolbar to know the domain authority, spam score, etc. of any domain instantly.
The Chrome extension, on clicking displays the headings structure of a certain page. Indeed, it shows the list of headings and their levels if they break into the hierarchy.
When you search for something, you are not sure where yours or your competitor’s site is ranking. If you are not using any rank trackers, here in the search results page, you may rely on Google SERP Counter. The add-on will display the position in numerical values alongside each result.
With this add-on, you can see the SEO metrics of the ranking pages for any target keyword, right away in the search engine results page, instantly.
WordPress Plug-ins
Yoast (Free & Premium)
The most used WordPress plug-in to perfect your on-page optimization. The tool is smarter to highlight your low keyword density, content readability and more to help you to fix the issues instantly.
RankMath (Free)
The best alternative to Yoast where RankMath is the future. SEO’s started shifting towards RankMath for its built-in features like 404 monitor, rich snippets, SEO audit, URL redirections, local SEO, etc. So, instead of using multiple SEO plug-ins, replace all those with RankMath.
TablePress (Free)
Using TablePress, create awesome tables in your content to show comparison, pricing to listing out the number of products in a table.
Table Of Contents Plus (Free)
Display the table of contents or index of your content wherever you required within the page or post using TOC+. I believe that this helps me to rank most of my pages in the featured snippets area.
Autoptimize (Free)
With this Autoptimze plug-in, you can optimize your site for fast loading, free and easy. It helps you to optimize lazy-load images, Google fonts, and minify JavaScript, CSS, and HTML. Obviously, this will make your website perform better.
Smush (Free)
The free WordPress plug-in to compress or optimize entire images of your site automatically to have your website fast loading. Within a click, you can even 50 images with Smush without losing the image quality.
WP Rocket (Premium)
The premium WordPress plug-in to optimize your website performance minifying the async JavaScript, CSS, HTML files and images. So, you are likely to achieve fast performing websites.
Pretty Links (Premium)
The most obvious plug-in for affiliate marketers to cloak or shorten links for the easy remembrance. Also, the tool tracks each hit on your links and generate reports on it.
Thrive Themes Plug-ins (Premium)
Thrive Themes is a conversion-focused marketing toolset with multiple sub-set of tools. Especially Thrive Leads are great in generating business leads. Similarly, Thrive Clever Widgets, Thrive Ultimatum, etc can help better optimize your pages towards conversions.
WP Rich Snippets (Premium)
The easy-to-use WordPress plug-in to add rich snippets to your individual pages. This helps search engines to display more information about your business and hence, the user will click through your pages.
Stackable (Free)
Stackable plug-ins have the collections of readily available custom blocks to supercharge your latest WordPress editor, Gutenberg. In case, you are using Gutenberg Editor, then this plug-in helps you to include additional blocks easily.
Q2 W3 Fixed Widget (Free)
Q2 W3 fixed widget is to create sticky widgets on your page when the user scrolls up or down. People will find it appealing to click through than the fixed widgets.
WooCommerce (Free & Premium)
The free WordPress plug-in for retail marketers that can even enhance your simpler WordPress site to a powerful e-commerce portal. With abundant features and seamless full integration with other tools or scripts, it’s simple to design online shopping sites now.
Page Speed Check
GTmetrix (Free)
GTmetrix is a free tool to analyze and optimize the website speed and performance. The service lets you know how fast the page or site loads and much more. Also, it offers valuable recommendations to fix the problems that impact fast loading and performance.
Pingdom (Free)
Another tool to analyze the page loading speed and to monitor the server uptime. The service grades your website performance calculates the page size, and page loading time along with the areas to optimize.
Google Page Speed Insights (Free)
Google Page Speed Insights analyzes the content of your page including images, videos, infographics, etc. Also, it estimates the performance of the searches from desktop and mobile. Accordingly, it generates suggestions to optimize and make the page faster.
Analytics Tools
Google Analytics (Free & Premium)
Google Analytics is a free analytics tool to measure the ROI of your SEO inputs. In terms of website traffic, demographics, traffic source, etc. you can evaluate the quality of your traffic. Also, you will get insights to better understand your audience base.
Google Webmaster (Free)
Another free tool by Google to measure site’s traffic, linking, site-index ability, and much more. Google Search Console can make your site outstands in Google search results.
Google Tag Manager (Free)
Tags are nothing but the segments of code to integrate any third party tools to your website. Using Google Tag Manager, you don’t need to add those to your website directly. You can configure and publish tags and also measure the performance of each tag added.
Photo Editing Tools
Pixelr (Free & Premium)
The free and premium online photo editor to add effects, overlays, filters to your images. Indeed, a novice will find it easy to tweak your images with its extensive options available.
Canva (Free & Premium)
You will see most of the expert online marketers and designers prefer using Canva for its flexibility & features. Also, you get access to a repository of free stock images.
Stock Images
Pixabay (Free & Premium)
The online service to get free high-quality images, illustrations, gif’s or video to download and use it for your sites. Upon your search, the tool displays plenty of results having the same or relevant tags. Also, the images are available in different size and quality. So, download as you need.
Freepik (Free & Premium)
Like Pixabay, Freepik is another online service to download free stock images for your needs. You can also get psd format to edit it in Photoshop with no format conversion.
Flat Icon (Free & Premium)
The free and premium online service that has a massive collection of images, icons, vectors in multiple file formats. As a registered or premium user, you can also edit the icon that you choose, within the platform.
Final Take Away: DIY Digital Marketing Tools
So, this bunch of DIY digital marketing tools would be helpful in a way or either. If you are new to these, some of the tools are available for free, try to get hands-on experience. Otherwise, try the trial versions of the premium tools. You will find it useful in saving your time and efforts you put in towards online promotions. Indeed, I do have personal touch most of these tools even now.
SEMrush is all-in-one tool suite that I’ve been using the past 9 years and I never regret using it. It is one of the best SEO tool for improving online visibility & discovering marketing insights. Long life to SEMrush, that tool I use every day.
Yes Robert, SEMrush is very user-friendly and it also helps to do site audit with more comprehensive features.
Thanks for sharing your experience.